Why We Choose to Create Slowly

In a world that moves fast, we’ve chosen a different rhythm.
At Stories by Hennie M, creation is never rushed. Each design begins with a moment of inspiration — something deeply personal, drawn from how I see and feel the world around me.

As a creative mind, inspiration can come from anywhere: a quiet sea view in summer, the texture of aged linen, a piece of art, or simply a feeling that lingers long enough to become an idea. That feeling becomes the start of a story — the seed that eventually grows into a garment.

From there, the search for the right materials begins. It always starts with emotion, but it must also be grounded in purpose. The fabric has to feel right — comfortable yet structured, soft yet solid enough to hold form. Every detail is considered to ensure that when the wearer puts it on, it evokes something real — a sense of presence, strength, or ease.

Long before a garment is made, we focus on its construction, fit, and final expression. Each design is refined, shaped, and tested until it carries both technical precision and emotional resonance. Only then does it move into the making process, where our incredibly talented craftsmen bring it to life.

Each drop is handcrafted in small quantities, designed in Norway and made in London with care and respect for the process. We choose to create slowly because it allows every stage — from inspiration to execution — to unfold with meaning.

Working this way isn’t about resisting change or chasing nostalgia. It’s about creating balance — giving time for the work to become what it’s meant to be. It’s also about people. Our process supports small-scale artisans and creates opportunities for women returning to creative work — a quiet commitment to rebuilding through craftsmanship.

When a design is ready, it becomes part of a limited, numbered drop — a collection made to be worn, kept, and remembered. Once it’s gone, it becomes part of our story’s past, making room for what comes next.

Choosing to create slowly is our way of protecting creativity — and preserving the space where inspiration, craftsmanship, and purpose can still exist together.

Because when something is made with care, it doesn’t age.
It endures.

With warmth,
Hennie
Founder & Creative Director, Stories by Hennie M